Retargeter

Top 5 Articles of the Week – September 27, 2013

Positive Quarter for Digital Ads Ahead of Holiday Season

Search spend in the US continues to see year-over-year growth with Q3 2013 up 13% from Q3 2012. “Paid Search continues to grow at a healthy pace, with the growth in …

Top 5 Articles of the Week – September 19, 2013

What the Google AdID Means for Ad Tech

Google is looking to replace the cookie with its own unique identifier. Early speculation is that this is sure to be a progressive move for consumers looking to “opt-out” while potentially devastating …

Top 5 Articles of the Week – September 13, 2013

4 Ways to Win the Brand Marketing Wars with Programmatic Buying

Only good things can be said about the efficiency that automation allows. There’s more to your success than simply moving to programmatic, however. Read more about what it takes …

Optimization Secrets: Stuff About Retargeting We Shouldn’t Tell You

When setting up a retargeting campaign, it is helpful to know the kind of data an account manager is interested in for the utmost quality and superior optimization. In our latest webinar with LogMyCalls, ReTargeter’s own expert account manager, Marvin …

5 Tips for Email Marketing Success

Did you know that 77% of Internet users surveyed prefer email messages over any other form of communication? In fact, email has higher ROI than other channels. As a marketer, we know that email is valuable and that we should …

Top 5 Articles of the Week – September 6, 2013

The Beholder’s Eye: PointRoll’s Mario Diez On Evolution Of Premium RTB

According to Diez, programmatic is about “the relationship between buyer and seller, type of environment, type of audience, the creative format and how data is leveraged to create the …