Site ReTargeting
Only 2% of users convert the first time they visit your website. Site ReTargeting keeps your brand top of mind by delivering ads to your website visitors as they browse the web. Reach the 98% of people who have previously visited your site but left without completing a purchase, filling out a lead form, or performing another desired action; educating them through the path to conversion.
How It Works
You place a small, unobtrusive piece of code (pixel) on your website. Every time a new visitor comes to your site, the code drops an anonymous browser cookie. Later, when your cookied visitors browse the Web, they are served with ads for your business, ensuring that your ads are served to only to people who have previously visited your site.
1. People visit your website.
2. They leave without completing your desired action.
3. Later, while browsing the Web, they see your retargeted ad.
4. Their interest is recaptured and they return to your site. The person completes your desired action.
Improve your ROMI AKA Return on Marketing Investment
The amount of qualified traffic leaving your website without taking any action is startling and ReTargeting is the most cost-effective way to overcome that challenge. A pillar of any digital marketers strategy, ReTargeting enables advertisers to get the maximum return on your marketing initiatives across all your channels.
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Case Study – Watters
Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around the world. Selling primarily at trunk shows and in third-party […]