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Top 5 Articles of the Week – September 13, 2013

4 Ways to Win the Brand Marketing Wars with Programmatic Buying

Only good things can be said about the efficiency that automation allows. There’s more to your success than simply moving to programmatic, however. Read more about what it takes to build brand awareness via programmatic tools.

See all 4 ways

How to Get Busy People to Take Action When You Send an Email

We’re all familiar with email best practices, but are you actually implementing them in your email marketing? Subject lines, simple and concise copy, and a clear CTA at the top of your email are just a few recommendations proven to get results.

Keep reading

Why Cards Are the Future of the Web

The web is undergoing a redesign. Cards allow for bursts of customized content, can be manipulated easily, and enable design for a unique user experience. In case you haven’t noticed, Pinterest is built on cards, and now even Twitter and Google are following suit.

Read more about cards

Putting the ‘mium’ in Freemium and getting away with it

The freemium model remains incredibly popular for a reason– it works! When it comes to your freemium product, however, make sure you are transparent about what is free and what isn’t, be generous, and make sure there is value in both the free and the paid versions.

More on the do’s and don’ts of freemium

The Web Developer’s SEO Cheat Sheet 2.0

Five years after Moz released the first SEO Cheat Sheet, they’re back with the 2.0 version. This time, the cheat sheet has been updated to include all of the important SEO code and best practices for developers AND inbound marketers.

Download Your Cheat Sheet

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