ReTargeter Blog

Top 5 Articles of the Week – September 6, 2013

Top 5 Articles of the Week

The Beholder’s Eye: PointRoll’s Mario Diez On Evolution Of Premium RTB

According to Diez, programmatic is about “the relationship between buyer and seller, type of environment, type of audience, the creative format and how data is leveraged to create the most effective ad experience,” but notes that creative optimization will be instrumental to future development.

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Facebook rule change lets brands display users’ profile info in ads

In another move we’ve come to expect from Facebook, advertisers may use people’s profile pictures and information in ads without compensation. Facebook has rewritten its privacy policy to clarify these permissions following a legal settlement.

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The New York Post Gets a New Digital Look, And New Ad Units

Yesterday, The New York Post unveiled its digital makeover. Though the publication remains relatively successful in print, this new design and improved experience should help boost digital performance. The site has also debuted a content studio, which will allow brands to work with the Post to deliver native ads.

Keep Reading

Content Marketing: How to Make LinkedIn Work For You

If you’re not targeting your content on LinkedIn to a professional audience, you’re missing the mark. LinkedIn CEO Jeff Weiner reminds us that LinkedIn is, “the definitive professional publishing platform, where professionals come to consume relevant content and publishers come to share it.”

Read more tips

Digital Media’s Social Summer

While many spent their summers vacationing, our favorite social networks were hard at work. This summer saw LinkedIn Sponsored Updates, Instragram Videos, Facebook clickable hashtags, and Twitter’s purchase of Trendrr. As a marketer, how will you take advantage of these changes?

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Case Study: U of F MBA Program

University of Florida MBA Logo | ReTargeter

The University of Florida’s Hough School of Business has used ReTargeter to keep their messages in front of prospective students. In two months, they were able to serve 3.3 million impressions, receiving a 0.31% click-through rate. Nathan Lowery of Lipof, the ad agency that handles the University of Florida’s marketing, has found retargeting to be […]

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