ReTargeter Blog

Top 5 Articles of the Week – September 27, 2013

Top 5 Articles of the Week

Positive Quarter for Digital Ads Ahead of Holiday Season

Search spend in the US continues to see year-over-year growth with Q3 2013 up 13% from Q3 2012. “Paid Search continues to grow at a healthy pace, with the growth in mobile continuing to drive the market.” said Roger Barnette, President of IgnitionOne.

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The Native Ad Ecosystem Explained

Is there a definition for native advertising that industry experts can all agree on? Emerging native ad categories include branded content, in-stream, and activity-triggered.

Here’s an Overview

Native Seen As ‘Salvation’ for Ad Woes

Is native considered advertising? Is it editorial? Or is it the cleverly named “advertorial”? However you want to refer to them, native ads are proving to be the digital innovation publishers needed to stay afloat.

Learn More

How to Apply Big Data Analytics in Retargeting

Segmentation of your user-base, product recommendations, and real-time bidding are just some of the ways to incorporate big data into your retargeting analytics.

Keep Reading

[Infographic] Social Media and the Future of Destination Marketing 

The results are in: travel plans and social media go together like peanut butter and jelly. For the destination marketer, there is a huge opportunity to influence social users to buy what you’re selling.

See the Infographic


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Case Study: U of F MBA Program

University of Florida MBA Logo | ReTargeter

The University of Florida’s Hough School of Business has used ReTargeter to keep their messages in front of prospective students. In two months, they were able to serve 3.3 million impressions, receiving a 0.31% click-through rate. Nathan Lowery of Lipof, the ad agency that handles the University of Florida’s marketing, has found retargeting to be […]

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