Top 5 Articles of the Week – September 27, 2013
Positive Quarter for Digital Ads Ahead of Holiday Season
Search spend in the US continues to see year-over-year growth with Q3 2013 up 13% from Q3 2012. “Paid Search continues to grow at a healthy pace, with the growth in mobile continuing to drive the market.” said Roger Barnette, President of IgnitionOne.
The Native Ad Ecosystem Explained
Is there a definition for native advertising that industry experts can all agree on? Emerging native ad categories include branded content, in-stream, and activity-triggered.
Native Seen As ‘Salvation’ for Ad Woes
Is native considered advertising? Is it editorial? Or is it the cleverly named “advertorial”? However you want to refer to them, native ads are proving to be the digital innovation publishers needed to stay afloat.
How to Apply Big Data Analytics in Retargeting
Segmentation of your user-base, product recommendations, and real-time bidding are just some of the ways to incorporate big data into your retargeting analytics.
[Infographic] Social Media and the Future of Destination Marketing
The results are in: travel plans and social media go together like peanut butter and jelly. For the destination marketer, there is a huge opportunity to influence social users to buy what you’re selling.
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