Leverage the most contextually relevant inventory to drive qualified traffic to your pages.

Contextual Targeting

As a marketer, you know what websites and types of content your audiences are visiting as they’re browsing the web. Reach your audience with a message that is on-topic with the content of the website they’re visiting in real-time with contextual retargeting.

How It Works

In the written language, a single expression or term can relate to very different concepts. With natural language processing and machine learning, ReTargeter is able to connect keywords and expressions with the broader intent or topic of the page. Advertisers can target by pre-constructed categories, keyword contents or combinations of the two.

Additionally, ReTargeter’s access to Private Marketplaces give us the ability to work directly with Sellers and Publishers to carve out unique and relevant subsets of inventory that your target audience frequents.

Engagement Multiplier

Reach your audience while they’re engaged with content that is relevant to your advertising messaging, A/B testing has proven that contextual relevance results in higher CTR%.

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Case Study: U of F MBA Program

University of Florida MBA Logo | ReTargeter

The University of Florida’s Hough School of Business has used ReTargeter to keep their messages in front of prospective students. In two months, they were able to serve 3.3 million impressions, receiving a 0.31% click-through rate. Nathan Lowery of Lipof, the ad agency that handles the University of Florida’s marketing, has found retargeting to be […]

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ReTargeter Volunteers at Alameda Point Collaborative

By Haig Newton