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Top 5 Articles of the Week – August 30, 2013

How Programmatic is Changing Ad Sales Teams

“Premium products deploy the premium content and the formidable technology of our platform and are something that programmatic buys cannot replicate — they require creativity, a savviness about sticky content, and a digitally …

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Top 5 Articles of the Week – August 23, 2013

Negative SEO Case Study: How to Uncover an Attack Using a Backlink Audit

According to this article on SearchEngineWatch, backlink audits are as integral to SEO as keyword research, on-page optimization, and link building.

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Mobile Pushes US Digital …

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ReTargeter Named to Inc. Magazine’s 2013 500 | 5000 List of Fastest Growing Companies

Inc. Magazine named ReTargeter, the leader in online display advertising and retargeting, to its annual 500|5000 list of the fastest-growing private companies.

Inc. Magazine named ReTargeter, the leader in online display advertising and retargeting, to its annual 500|5000 list of …

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A Simple Opportunity Most Businesses Miss Out On

This article will discuss one simple retargeting strategy that can help your business further maximize retargeting and generate an even greater ROI– flipping the funnel upside down. Digital platforms available to marketers today hold a bright future backed by increased …

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Real-Time Bidding and Programmatic Progress

Have real-time bidding and programmatic become a part of your everyday vocabulary? We marketers are quick to adopt the latest industry jargon and rapidly insert it into our everyday work lives (optimization, KPIs, demand generation, and the like). Despite often …

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Top 5 Articles of the Week – August 16, 2013

What to Ask of Big Data to Inform Your Marketing Strategy

A successful marketing strategy is dependent on asking the right questions and analyzing the right data. Make sure you’re asking the right questions of big data analytics.

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Case Study – Watters

Watters Logo | ReTargeter

Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower …

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