ReTargeter Blog

Why Frequency Capping Isn’t Enough

Imagine this: you’re on an e-commerce site, looking at a refrigerator because yours is on its last legs. You aren’t ready to buy yet and would like to do more research before you purchase, so you exit the site and log into your social media. In a banner ad on your Facebook page, you see […]

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Case Study: Major League Soccer (MLS)

Major League Soccer (MLS), founded in 1996 after the 1994 U.S.-hosted World Cup, is the premier professional soccer league in North America.  Currently, the league has 23 professional soccer clubs in The United States and Canada. Today MLS is in a period of dramatic growth, having doubled in size within the last decade. As of […]

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Native Advertising: Be The Signal Above The Noise

In today’s advertising world, users are constantly bombarded with information. Sometimes it seems like advertisers are participating in some sort of marketplace competition where the ad that is the most disruptive wins. And ultimately, a marketplace full of loud, competing voices results in a marketplace in which everyone is shouting just to be heard. As […]

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Incrementality: The Best Way to Measure Ad Success

Measuring Ad Performance With Incrementality Return On Ad Spend, or ROAS, relies on a very simple formula for calculating the financial benefit of advertising campaigns: Revenue / Cost. Compared to the science experiment-esque process that is calculating incrementality, it’s simpler, more digestible, and one of the best ways to measure ad performance. Incrementality provides valuable […]

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Best Practices in B2B Retargeting

It’’s clear that retargeting as a marketing practice is here to stay. It’s an idea based on logic: only 2% of website visitors convert during their first visit, meaning there will be a lost opportunity 98% of the time. Reaching out to past visitors on the sites that they normally visit each day by using […]

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What Marketers Can Learn from the Cautionary Tale Of Criteo Vs. SteelHouse

This article was originally published on MediaPost. You’ve probably heard the news: France-based Criteo and rival U.S. firm SteelHouse are locked in an ugly legal dispute, and the allegations on both sides are pretty serious. Criteo claims SteelHouse is trying to ”trick e-tailers into attributing sales to SteelHouse that should have been attributed to Criteo.” […]

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Case Study – The Valley Health System

Valley Health logo | ReTargeter

Millions of people in the world, but how do you find the right talent, at the right time, and for the right price? Since May of 2014, TMP Worldwide and Valley Health Systems partnered with ReTargeter to deliver active and passive candidates to the VHS Career Site. Leveraging intricate data and analytics, these campaigns optimized […]

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