Smart Higher Education Marketing: Engage Students with Retargeting

In a previous post about higher education marketing, we showed you how to attract college-bound students with targeted display advertising. Now, we’ll take a look at how retargeting can be used to engage with prospective students who have already expressed an interest in your institution. COLLEGE-BOUND STUDENTS: WHAT THEY WANT TO KNOW AND HOW THEY…

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Smart Higher Education Marketing: Attract College-Bound Students with Targeted Display Ads

As a higher education marketer, are you using advertising that attracts the “right” type of students? And are you giving them enough opportunities to find you? In this first post of a series, let’s explore targeted display ads to reach qualified college-bound students, so you can reach the right audience to create awareness about your…

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The Difference Between First, Second, and Third Party Data and How to Use Them

In managing display advertising campaigns, it’s important to make the most of your budget by taking advantage of all available forms of intelligence about your audience. That way, you can determine how to most efficiently and effectively reach them. ReTargeter uses three kinds of audience intelligence data to optimize ad campaigns: first, second, and third…

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Partner Spotlight: RelateIQ

Young companies, often strapped for cash, need to get creative when it comes to problem-solving. They can build a fix in-house — investing substantial time and effort — or instead forge mutually beneficial partnerships with other companies to overcome their challenges. As mentioned in RelateIQ’s recently published  profile of ReTargeter,  a partnership developed in the early…

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