ReTargeter Blog

ReTargeter Volunteers at Alameda Point Collaborative

On October 18th, the ReTargeter team volunteered with the nonprofit organization Alameda Point Collaborative to help prepare their grounds for their annual harvest festival event. APC is a supportive housing community and nonprofit that provides over 500 residents of the Bay Area with easy access to life and job skills training, as well as substance […]

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Conversion Tracking- Engagement Events & Your Retargeting Strategy

As an advertiser, it’s imperative to thoroughly analyze the journey of your customers as they move through the buying cycle. In order to optimize your digital marketing strategy, you must understand how to keep in step with your customer’s needs—what piques (and holds) your customers’ interest? What can you do to adjust your marketing strategy […]

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Why Frequency Capping Isn’t Enough

Imagine this: you’re on an e-commerce site, looking at a refrigerator because yours is on its last legs. You aren’t ready to buy yet and would like to do more research before you purchase, so you exit the site and log into your social media. In a banner ad on your Facebook page, you see […]

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Case Study: Major League Soccer (MLS)

Major League Soccer (MLS), founded in 1996 after the 1994 U.S.-hosted World Cup, is the premier professional soccer league in North America.  Currently, the league has 23 professional soccer clubs in The United States and Canada. Today MLS is in a period of dramatic growth, having doubled in size within the last decade. As of […]

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Native Advertising: Be The Signal Above The Noise

In today’s advertising world, users are constantly bombarded with information. Sometimes it seems like advertisers are participating in some sort of marketplace competition where the ad that is the most disruptive wins. And ultimately, a marketplace full of loud, competing voices results in a marketplace in which everyone is shouting just to be heard. As […]

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Incrementality: The Best Way to Measure Ad Success

Measuring Ad Performance With Incrementality Return On Ad Spend, or ROAS, relies on a very simple formula for calculating the financial benefit of advertising campaigns: Revenue / Cost. Compared to the science experiment-esque process that is calculating incrementality, it’s simpler, more digestible, and one of the best ways to measure ad performance. Incrementality provides valuable […]

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Case Study: U of F MBA Program

University of Florida MBA Logo | ReTargeter

The University of Florida’s Hough School of Business has used ReTargeter to keep their messages in front of prospective students. In two months, they were able to serve 3.3 million impressions, receiving a 0.31% click-through rate. Nathan Lowery of Lipof, the ad agency that handles the University of Florida’s marketing, has found retargeting to be […]

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