ReTargeter Blog

Native Advertising: Be The Signal Above The Noise

In today’s advertising world, users are constantly bombarded with information. Sometimes it seems like advertisers are participating in some sort of marketplace competition where the ad that is the most disruptive wins. And ultimately, a marketplace full of loud, competing voices results in a marketplace in which everyone is shouting just to be heard. As […]

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Incrementality: The Best Way to Measure Ad Campaign Success

Measuring Ad Performance With Incrementality Return On Ad Spend, or ROAS, relies on a very simple formula for calculating the financial benefit of advertising campaigns: Revenue / Cost. Compared to the science experiment-esque process that is calculating incrementality, it’s simpler, more digestible, and one of the best ways to measure ad performance. Incrementality provides valuable […]

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Best Practices in B2B Retargeting

It’’s clear that retargeting as a marketing practice is here to stay. It’s an idea based on logic: only 2% of website visitors convert during their first visit, meaning there will be a lost opportunity 98% of the time. Reaching out to past visitors on the sites that they normally visit each day by using […]

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What Marketers Can Learn from the Cautionary Tale Of Criteo Vs. SteelHouse

This article was originally published on MediaPost. You’ve probably heard the news: France-based Criteo and rival U.S. firm SteelHouse are locked in an ugly legal dispute, and the allegations on both sides are pretty serious. Criteo claims SteelHouse is trying to ”trick e-tailers into attributing sales to SteelHouse that should have been attributed to Criteo.” […]

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Retargeting Basics: Recommendations from ReTargeter’s Experts

Sellpoints/ ReTargeter’s VP of Client Services & Strategy, Marlo Schneider, was recently quoted on the American Marketing Association’s blog describing the ins and outs of Retargeting. Below you’ll find a brief summary of her key points. Click here to view the original article. Set Your Campaign Goals in Advance Schneider recommends kicking your campaigns off […]

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The Importance of Campaign Transparency

Campaign transparency can often be one of the most important factors when considering a third-party partner. Knowing where your impressions were served, who saw them, and which ad creatives perform the best are actionable data points you can leverage to continually improve your campaign performance. Partnering with a third-party advertising agency has its pros and […]

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Case Study: Total Wine & More

Total Wine Logo | ReTargeter

Total Wine Partners With Retargeter to Drive Ecommerce Success Total Wine is America’s largest independent retailer of fine wine, with over 130 superstores across the country. In addition to their brick and mortar locations, Total Wine runs a fast-growing eCommerce storefront. Their digital marketing team enlisted the help of ReTargeter in the spring of 2014 […]

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