Dynamic Creative Optimization (DCO)
Fuel your campaigns with tailored one-to-one messaging that better resonates with customers to drive improved performance and truly incremental business value. While most often used in combination with a ReTargeting strategy in eCommerce, our custom built ad unit logic allows advertisers to bring the power of Dynamic Creative Optimization to a wide range of targeting solutions.
How It Works
Dynamic Creative Optimization selects and displays real time ads containing the most relevant and performant combination of creative components applicable for any given user. By separating the custom look and feel of the ad unit’s branding with the personalization of it’s user-specific contents, Individualized creative variations are generated and served dependent upon collected or inferred first and third party data points. Use cases include but aren’t limited to products/pages viewed, actions taken, geo-location, weather or time of day.
Personalization at the User Level
Ideal for advertisers looking to run impactful, performance focused campaigns while alleviating the high-touch, costly investment of constant creative refreshes and campaign launches to address subsets of your audience targets.