Dynamic Creative Optimization is a robust solution that allows marketers to create meaningful, personalized display advertising experiences at scale.

Dynamic Creative Optimization (DCO)

Fuel your campaigns with tailored one-to-one messaging that better resonates with customers to drive improved performance and truly incremental business value. While most often used in combination with a ReTargeting strategy in eCommerce, our custom built ad unit logic allows advertisers to bring the power of Dynamic Creative Optimization to a wide range of targeting solutions.

How It Works

Dynamic Creative Optimization selects and displays real time ads containing the most relevant and performant combination of creative components applicable for any given user. By separating the custom look and feel of the ad unit’s branding with the personalization of it’s user-specific contents, Individualized creative variations are generated and served dependent upon collected or inferred first and third party data points. Use cases include but aren’t limited to products/pages viewed, actions taken, geo-location, weather or time of day.

Personalization at the User Level

Ideal for advertisers looking to run impactful, performance focused campaigns while alleviating the high-touch, costly investment of constant creative refreshes and campaign launches to address subsets of your audience targets.

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Case Study: U of F MBA Program

University of Florida MBA Logo | ReTargeter

The University of Florida’s Hough School of Business has used ReTargeter to keep their messages in front of prospective students. In two months, they were able to serve 3.3 million impressions, receiving a 0.31% click-through rate. Nathan Lowery of Lipof, the ad agency that handles the University of Florida’s marketing, has found retargeting to be […]

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ReTargeter Volunteers at Alameda Point Collaborative

By Haig Newton