ReTargeter Blog

Optimization Secrets: Stuff About Retargeting We Shouldn’t Tell You


When setting up a retargeting campaign, it is helpful to know the kind of data an account manager is interested in for the utmost quality and superior optimization. In our latest webinar with LogMyCalls, ReTargeter’s own expert account manager, Marvin Benedict, discusses the optimization secrets we shouldn’t be sharing!

Watch the webinar to learn:

  • How to properly set-up a retargeting campaign for optimal performance, the first time.
  • The ad buy and optimization strategies employed by an account manager, including pixel placement , messaging, and network and bidding optimization.
  • Metrics that matter for retargeting, and how to know which to look at based on your retargeting goals.

Hope you enjoy!

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Case Study: U of F MBA Program

The University of Florida’s Hough School of Business has used ReTargeter to keep their messages in front of prospective students. In two months, they were able to serve 3.3 million impressions, receiving a 0.31% click-through rate. Nathan Lowery of Lipof, the ad agency that handles the University of Florida’s marketing, has found retargeting to be […]

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