ReTargeter Blog

Optimization Secrets: Stuff About Retargeting We Shouldn’t Tell You


When setting up a retargeting campaign, it is helpful to know the kind of data an account manager is interested in for the utmost quality and superior optimization. In our latest webinar with LogMyCalls, ReTargeter’s own expert account manager, Marvin Benedict, discusses the optimization secrets we shouldn’t be sharing!

Watch the webinar to learn:

  • How to properly set-up a retargeting campaign for optimal performance, the first time.
  • The ad buy and optimization strategies employed by an account manager, including pixel placement , messaging, and network and bidding optimization.
  • Metrics that matter for retargeting, and how to know which to look at based on your retargeting goals.

Hope you enjoy!

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Case Study: Hireology

Hireology logo | ReTargeter

Hireology is an HR software provider that helps companies make smarter hiring decisions. By analyzing the traits of high performing employees, Hireology can help companies find candidates that are more likely to succeed in the long term. To reach the elusive HR buyer, Hireology primarily relies upon content marketing to drive inbound interest. The content […]

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