ReTargeter Blog

Optimization Secrets: Stuff About Retargeting We Shouldn’t Tell You


When setting up a retargeting campaign, it is helpful to know the kind of data an account manager is interested in for the utmost quality and superior optimization. In our latest webinar with LogMyCalls, ReTargeter’s own expert account manager, Marvin Benedict, discusses the optimization secrets we shouldn’t be sharing!

Watch the webinar to learn:

  • How to properly set-up a retargeting campaign for optimal performance, the first time.
  • The ad buy and optimization strategies employed by an account manager, including pixel placement , messaging, and network and bidding optimization.
  • Metrics that matter for retargeting, and how to know which to look at based on your retargeting goals.

Hope you enjoy!

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Case Study: Total Wine & More

Total Wine Partners With Retargeter to Drive Ecommerce Success Total Wine is America’s largest independent retailer of fine wine, with over 130 superstores across the country. In addition to their brick and mortar locations, Total Wine runs a fast-growing eCommerce storefront. Their digital marketing team enlisted the help of ReTargeter in the spring of 2014 […]

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