ReTargeter Blog

Optimization Secrets: Stuff About Retargeting We Shouldn’t Tell You


When setting up a retargeting campaign, it is helpful to know the kind of data an account manager is interested in for the utmost quality and superior optimization. In our latest webinar with LogMyCalls, ReTargeter’s own expert account manager, Marvin Benedict, discusses the optimization secrets we shouldn’t be sharing!

Watch the webinar to learn:

  • How to properly set-up a retargeting campaign for optimal performance, the first time.
  • The ad buy and optimization strategies employed by an account manager, including pixel placement , messaging, and network and bidding optimization.
  • Metrics that matter for retargeting, and how to know which to look at based on your retargeting goals.

Hope you enjoy!

Categories

Archives


Case Study: Zendesk

Zendesk Logo | ReTargeter

Zendesk is a web based customer support software company with a pretty keen ticket management system and a strong customer community. Offering a variety of products from starting from a free trial to three paid tiers, Zendesk began using ReTargeter with the hopes of achieving a strong direct ROI, as well as obtaining additional branding. […]

Read more