ReTargeter’s analytics and media traders enable marketers to identity and segment their high-value audiences.

Advanced Audience Segmentation

Get the Most Out of Your Data

First party website data is your most valuable asset. Not all website visitors are the same, and the most valuable segments of your audience are often determined by sets of behaviors that happen across browsing sessions, not single events or features. However, the analysis required to uncover the best strategy for segmenting your audience into groups is time-consuming and requires data science resources that most resources lack.


Custom User Segments

Segments can be built using combinations of any trackable feature or action: page depth, repeat site visits, bounces, specific site actions/page visits, etc. Tailor messaging and bid strategies to these audiences.


Predictive User Scoring

The backbone of ReTargeter’s analytics stack is a core set of technologies that log and process anonymized user data across every touchpoint and interaction. Machine learning is used to identify combinations of user behaviors that are strong predictors of a conversion action – scores are then applied and used for bid valuation and targeting.

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Case Study: U of F MBA Program

University of Florida MBA Logo | ReTargeter

The University of Florida’s Hough School of Business has used ReTargeter to keep their messages in front of prospective students. In two months, they were able to serve 3.3 million impressions, receiving a 0.31% click-through rate. Nathan Lowery of Lipof, the ad agency that handles the University of Florida’s marketing, has found retargeting to be […]

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ReTargeter Volunteers at Alameda Point Collaborative

By Haig Newton