Advanced Audience Segmentation
Get the Most Out of Your Data
First party website data is your most valuable asset. Not all website visitors are the same, and the most valuable segments of your audience are often determined by sets of behaviors that happen across browsing sessions, not single events or features. However, the analysis required to uncover the best strategy for segmenting your audience into groups is time-consuming and requires data science resources that most resources lack.
Custom User Segments
Segments can be built using combinations of any trackable feature or action: page depth, repeat site visits, bounces, specific site actions/page visits, etc. Tailor messaging and bid strategies to these audiences.
Predictive User Scoring
The backbone of ReTargeter’s analytics stack is a core set of technologies that log and process anonymized user data across every touchpoint and interaction. Machine learning is used to identify combinations of user behaviors that are strong predictors of a conversion action – scores are then applied and used for bid valuation and targeting.