Retargeter

Top 5 Articles of the Week – August 9, 2013

Five Ways to Realize Greater Value from Programmatic Advertising

From premium inventory to goal setting to understanding the balance between automation and auto-pilot, this articles comprises a useful list of tips for making the most of programmatic.

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Top 5 Articles of the Week – August 2, 2013

Who cares about real-time data anyway?

As real-time data gains traction in the world of marketing jargon, you’ll have to decide what that means for your business and how to actually analyze the data you have to drive optimization and …

A Definitive Guide to Audience Extension

The relationships publishers have with their highly-valued audiences are no longer confined to only their websites. The improved technology surrounding the management and optimization of user data has given rise to audience extension, a service that is expanding digital boundaries …

Programmatic 101: 3 Things You Didn’t Know About Programmatic Premium

Clearing the Air: What is Programmatic Premium

Seemingly an oxymoron, programmatic premium comes with a lot of baggage. Programmatic simply refers to the use of technology to streamline the process of buying and selling advertising. Historically, the programmatic approach has …

Top 5 Articles of the Week – July 26, 2013

Twitter’s One-Two Punch Now Lets All US Advertisers Target People Who Just Saw Their TV Commercials

TV plus Twitter outperforms TV on its own. According to Twitter Nielsen studies, the combo delivers 95% stronger message association and 58% higher purchase …

What Advertisers Know About You: Online Privacy and Personally Identifiable Information

Leaks of NSA surveillance programs have instilled fear and (legitimate) privacy concerns among Internet users, resulting in reports of people reducing their online activity. While PRISM may be the catalyst for all users to take Internet privacy more seriously, we …