Retargeter

5 Essential Techniques for B2B Social Media Success

We have cross-posted the following entry I wrote for the 60 Second marketer blog:

We’ve known for some time that social media can be incredibly effective for B2B brands. Today, people expect to find familiar brands on the social …

Top 5 Articles of the Week – July 19, 2013

Compelling Content: 3 Key Points from the Consumer POV

Mobile does not necessarily mean “on the go,” email remains as important a channel as ever, and there is still a need for engaging and relevant content. Those insights straight from …

5 Keys to Building Your Brand in the Digital Realm

Banner advertisements have long been used for direct response campaigns, urging people to “Click Now!?” or take advantage of a timely deal. But digital marketing, and specifically display advertising, can be about more than just generating immediate clicks. Marketers now …

Top 5 Articles of the Week – July 12, 2013

Marketing at the Speed of Digital Culture — How Programmatic Approaches Can Help

As marketers strive for real-time marketing — the Oreo Superbowl blackout tweet, for example — organizations must embrace programmatic for utmost efficiency, and to free up human …

The Latest Internet Marketing Trends

Marketing is a dynamic field and effort — constantly evolving and never resting. And 2013 is no exception to this rule. Many exciting new trends are causing digital advertisers to scramble to keep up with marketing Joneses.

Innovation, not stagnation, …

Top 5 Articles of the Week – June 28, 2013

Islands in the Stream, That Is What We Are

Search, email, and display continue to be significant channels for marketers with total digital ad spend at $37.13 billion, growing 13.9% year-over-year, according to eMarketer. Advertising in social streams, however, is …