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ReTargeter Blog

Top 5 Articles of the Week – July 26, 2013

Twitter’s One-Two Punch Now Lets All US Advertisers Target People Who Just Saw Their TV Commercials

TV plus Twitter outperforms TV on its own. According to Twitter Nielsen studies, the combo delivers 95% stronger message association and 58% higher purchase intent than TV ads alone.

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Four years on; the growing pains of programmatic media

The past and present of programmatic media, and what will need to change with RTB, cookies, and CRM for a bright future.

Read the complete overview

Real-Time Bidding Deserves Real-Time Insights: 9 Benefits for RTB Buyers, Publishers, and Exchanges

Real-time bidding, RTB, delivers numerous benefits to buyers, publishers, and exchanges. It will be real-time analytics, however, that take RTB to the next level.

Keep reading

Three Eye-Pleasing Ideas for Developing Visual Content for Your Business

Do you have a visual strategy? Slapping graphics next to text just won’t cut it on today’s social media channels, which are becoming increasingly dominated by visual content.

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Display Advertising: The Sleeping Giant

Nobody is denying the power of search, but to neglect display is to neglect a huge opportunity. According to a Google report, “After seeing a display ad, customers are 136% more likely to search for your brand and 140% more likely to click on an organic link.”

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Case Study: BattlBox

Battlbox Logo | ReTargeter

BattlBox sends monthly packages of personally handpicked survival, tactical, and EDC items of the highest quality. Having amassed a large buying power early on, they are now delivering items to their customers at typically half of what their customers would pay if they bought them on their own. Founded in February 2015, they armed themselves […]

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