Retargeter

Using Rich Media Ads to Boost Engagement and ROI

Retargeting helps brands get their message in front of the right people at the right time. A retargeting campaign that serves well-designed static banner ads to the right audience can be a highly effective digital advertising technique, but if you …

Optimize Your Facebook Retargeting Campaign

If you haven’t already, it’s time to start planning to add Facebook retargeting to your marketing mix. As we’ve previously explained, Facebook accounts for 28% of available U.S. display impressions, providing an unparalleled user base and display inventory — an …

Reach Holiday Shoppers with Advanced Retargeting Tools

This holiday season, more shoppers will check off their shopping lists online than ever before. Online retailers are ramping up their digital marketing efforts to make the most out of the holiday season.   Many will be using retargeting as part …

Integrating Facebook Retargeting into Your Online Advertising Strategy

The Facebook Exchange, Facebook’s (relatively) new real-time bidding platform, has brought retargeting to the world’s largest social network. Many marketers see the Facebook Exchange as a trade up from its traditional demographic targeting tool which allowed targeting based off of …

How Email and CRM Retargeting Can Win Customers Back

Retargeting, the process of serving ads to people who have recently visited your website, has become a staple for many a digital marketer.

Though virtually every marketer out there can benefit from retargeting, there are always going to be some …

How to Use Video in Your Retargeting Campaign

?Business decision makers LOVE online video because it gives them the most amount of information in the shortest amount of time.? – Robert Weiss

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