Retargeter

Retargeting And Holiday Returns

The gift-giving portion of the holiday season has ended. Now, consumers are left to decide what they want to keep and what they want to return. Returns can be frustrating for retailers, especially after another season of below average holiday …

How to Use Retargeting for Lead Generation

Despite the misconception that retargeting is best left to ecommerce companies, targeted and retargeted display can be powerful lead sources for B2B companies.

If you aren’t yet using display in your lead generation efforts, there is much to be gained …

A Beginner’s Guide to Retargeting

Interested in setting up and launching a retargeting campaign, but don’t know where to start? Allow the following beginner’s guide to help you approach retargeting:

What is retargeting?

Retargeting is the practice of serving ads based on prior engagement. Four …

Retargeting 101: Burn Pixel and Frequency Cap

Retargeting is a highly effective marketing tool that targets people who have already expressed interest in your site. It allows you to focus on the people who are in-market and remind them how great your product is or why going …

Holiday Retargeting: Something To Be Thankful For

November is a crucial time for holiday shoppers to get their gifting done, and retailers should be ramping up their efforts accordingly. The National Retail Foundation projects 2012 holiday spend to rise 4.1% from last year, which could mean $586 …

9 Reasons You Should Be Advertising Online

If you’?ve been slow on the uptake when it comes to online advertising, you should begin ramping up your efforts. Online ad spend has seen consistent growth and is projected to overtake print, states a recent IAB report. If you …