Retargeter

Innovations in Retargeting: The Evolution of the Audience Segment

At its core, retargeting is a simple concept. It allows brands to serve relevant display ads to people who have previously engaged with them online. But while retargeting is based on a relatively simple concept, the technology has developed in …

A Brief Introduction to Retargeting

Retargeting is a hot topic in the online advertising space. If you aren’’t using it as a part of your digital marketing strategy, you’re probably being retargeted right now by someone who is.

Despite the fact that retargeting (referred to …

Should You Go With a Self-Serve Retargeting Provider?

Thanks to the success of AdWords and AdSense, many digital marketers assume self-service is always the right way to go when advertising online. However, the answer is rarely so simple, particularly when the advertising technology is more complicated.

Google’’s remarketing …

Retargeting Shopping Cart Abandoners: How to Make Abandonment Part of the Purchase Funnel

For most online retailers, shopping cart abandonment is simultaneously a significant pain point and an accepted fact of everyday life.  According to a recent Forrester study, 88% of online shoppers report having abandoned a shopping cart without completing the purchase. …

Retargeting for Events and Entertainment Part III: Audience Extension

Welcome to the third and final installment of our series on retargeting for events and entertainment brands. (If you missed the first two posts, you can check them out here, and here.)

The initial posts in the series focused on …

How Search Retargeting Can Solve Keyword Competition Woes

PPC search advertising is a crowded space. One of the biggest challenges facing search marketers is the rising costs of staying featured for highly competitive keywords.

Historically, search marketers often relied on long tail keywords to make up for the …