Retargeter

An Overview of Google’s Dynamic Remarketing

Google recently announced the addition of dynamic remarketing (Google’s term for dynamic retargeting) to their product offerings for advertisers.

Similar to dynamic retargeting services offered by independent platforms, Google’s dynamic remarketing generates highly customized display advertisements using cookie-technology. This technology …

How Retargeting Fits Into Your Marketing Strategy

The practice of retargeting, serving display ads to people who have previously engaged with your brand, is a highly effective marketing technique. However, it is easy to forget that retargeting serves as a valuable component of an integrated marketing strategy, …

8 Best Practices for Running a Retargeting Campaign

Retargeting is a powerful digital marketing technique when campaigns are run correctly. We recommend the following best practices to help ensure you craft retargeting campaigns that result in the brand lift and ROI you may have heard about:

1. Frequency …

What You’re Missing By Not Using Retargeting

Did you know that about 90-98% of site visitors are simply not converting? Retargeting can keep you connected to that bounced traffic. With today’s long sales cycles and increasingly complex customer journeys, creating multiple touch points with prospects is essential …

How Retargeting Can Turn Prospects Into Leads

Retargeting is often considered to be exclusively a marketing tool for ecommerce, most likely due to the prevalence of the Zappos example — you visit Zappos, look at a pair of shoes, and after abandoning, you begin to see Zappos …

Email Retargeting Use Cases

Email remains one of the most important channels for marketers, with 77% of Internet users surveyed preferring email messages over any other form of communication. In fact, many people continue to open emails days, and even months, after it hits …