Where does retargeting fit in the funnel?
You’re probably familiar with the sales process, the studied approach to selling a product or service, which has been depicted over the years with a sales funnel diagram. The funnel quickly takes a potential buyer from awareness to conversion and …
Read More5 Retargeting Tips for Corporate Employers
At ReTargeter, weve been helping Fortune 500 employers in the financial, retail, technology, and healthcare industries execute on successful retargeting campaigns since 2009. As more and more Fortune 500 employers turn to retargeting to help with their talent acquisition strategy, …
Read MoreHow Retargeting Works for Your Startup
When it comes to your startup, every decision and every dollar counts. Each marketing initiative is incredibly powerful in the startup stage, helping to define your future marketing strategy, build brand awareness, and generate quality leads that can ultimately grow …
Read MoreLinkedIn For Advertisers: Finding the B2B Buyer
As prospects and customers continue spending their Internet-browsing time on social networks, B2B marketers are creating innovative ways to reach their target audiences. With 1.15 billion active Facebook users, 500 million Twitter users, and 238 million Linkedin users, it is …
Read MoreTwitter’s Ad Retargeting Tool: What Advertisers Need to Know
Twitter has been regularly making updates to its suite of ad products, so it came as no surprise when early this July retargeting was introduced as the next tool available to Twitter advertisers. Twitter plans to slowly roll-out this feature …
Read MoreWhat Advertisers Know About You: Online Privacy and Personally Identifiable Information
Leaks of NSA surveillance programs have instilled fear and (legitimate) privacy concerns among Internet users, resulting in reports of people reducing their online activity. While PRISM may be the catalyst for all users to take Internet privacy more seriously, we …
Read MoreCase Study – Watters
Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower …
Read more