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Top 5 Articles of the Week – August 23, 2013

Negative SEO Case Study: How to Uncover an Attack Using a Backlink Audit

According to this article on SearchEngineWatch, backlink audits are as integral to SEO as keyword research, on-page optimization, and link building.

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Mobile Pushes US Digital Ad Market Higher

A projected increase in mobile ad spending pushes digital ad spending up to an estimated $42.46 billion, according to eMarketer.

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Will Google Use Glass to Gauge Consumer Reaction to Ads in the Wild?

“Google has patented the ability to identify an ad via Glass’s image-recording capabilities and subsequently judge people’s reactions by measuring their pupil dilation.” Is pay-per-gaze the future?

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5 Ways a ‘New-Look’ LinkedIn Affects B2B Marketing

Starting September 12, LinkedIn’s 18 and over policy will be abolished, and users as young as 13 will be granted access to the professional social network. What does this change mean for B2B marketers?

Find Out

RTB Brings Granularity

Real-time bidding (not to be confused with programmatic) enables a precise and granular approach to ad buying that ensures valuable dollars are spent on valuable impressions. In the final week of LifeStreet Media’s Summertime Fun Marketoon Series, this cartoon says it all.

View the cartoon

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