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Top 5 Articles of the Week – August 30, 2013

How Programmatic is Changing Ad Sales Teams

“Premium products deploy the premium content and the formidable technology of our platform and are something that programmatic buys cannot replicate — they require creativity, a savviness about sticky content, and a digitally native newsroom to elevate brands beyond banners,” says Jimmy Maymann, CEO, Huffington Post.

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B2B Content Marketing — From Mediocrity to Excellence

Now meriting entire departments in many companies, content marketing has made leaps and bounds since first introduced. Avoid common pitfalls, like outsourcing everything and failing to measure ROI, in order to truly shine in the B2B content marketing world.

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Content Curation & SEO: A Bad Match?

When it comes to curating content, you should ask yourself the following: Does the content include expert analysis? Expert reviews? Data sources? Is it fresh? Those tips and more for making the most out of content curation for SEO.

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Nine Email Marketing Musts

Hubspot’s Inbound Marketing conference saw Tom Monaghan, Hubspot’s email product manager, share his insights with email. Among his tips– knowing when to let go, and understanding that email isn’t the conversation, it’s the medium.

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Great Marriage Or Messy Menage A Trois? Premium Inventory, RTB, Upfronts

The continued rise and efficiency of RTB coupled with the demand for premium will ensure that over time, the “difference between ‘automation’ and [premium] ‘programmatic buying’ will become smaller and smaller.” But, for upfronts to become an equal player in digital, supply and demand will have to closer mimic that of TV.

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