ReTargeter Blog

Top 5 Articles of the Week – July 12, 2013


Marketing at the Speed of Digital Culture — How Programmatic Approaches Can Help

As marketers strive for real-time marketing — the Oreo Superbowl blackout tweet, for example — organizations must embrace programmatic for utmost efficiency, and to free up human capital for creative thinking.

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SEO Quick Wins: Google Query Data

From non-branded traffic to SERP display, Search Engine Watch brings you a comprehensive guide to the data points you may not be currently looking at that will optimize SEO, and hopefully get you some quick wins.

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Is compulsory regulation looming over native advertising?

If you’re still confused about native advertising and non-promotional content online, you’re not alone. The FTC and IAB are starting to take note, and there is talk of guidelines and regulations to come.

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Site and Search Retargeting Budgets on the Rise

There are no foreseen cuts to retargeting budgets according to this study surveying marketers and agencies. As expected, site retargeting is the most popular, but budgets are also increasing for search, Facebook, and email retargeting.

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Twitter’s retargeting tool may shift direct response ad dollars to mobile

As Twitter is a natively mobile platform, the social network’s new retargeting ad product provides immense opportunity for mobile marketers.

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Case Study: Zendesk

Zendesk Logo | ReTargeter

Zendesk is a web based customer support software company with a pretty keen ticket management system and a strong customer community. Offering a variety of products from starting from a free trial to three paid tiers, Zendesk began using ReTargeter with the hopes of achieving a strong direct ROI, as well as obtaining additional branding. […]

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