Top 5 Articles of the Week – July 12, 2013
Marketing at the Speed of Digital Culture — How Programmatic Approaches Can Help
As marketers strive for real-time marketing — the Oreo Superbowl blackout tweet, for example — organizations must embrace programmatic for utmost efficiency, and to free up human capital for creative thinking.
SEO Quick Wins: Google Query Data
From non-branded traffic to SERP display, Search Engine Watch brings you a comprehensive guide to the data points you may not be currently looking at that will optimize SEO, and hopefully get you some quick wins.
Is compulsory regulation looming over native advertising?
If you’re still confused about native advertising and non-promotional content online, you’re not alone. The FTC and IAB are starting to take note, and there is talk of guidelines and regulations to come.
Site and Search Retargeting Budgets on the Rise
There are no foreseen cuts to retargeting budgets according to this study surveying marketers and agencies. As expected, site retargeting is the most popular, but budgets are also increasing for search, Facebook, and email retargeting.
Twitter’s retargeting tool may shift direct response ad dollars to mobile
As Twitter is a natively mobile platform, the social network’s new retargeting ad product provides immense opportunity for mobile marketers.
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