Retargeter

Bootstrapping Your Startup: My Lessons Learned

As posted on the SmartBrief Leadership Blog:

As an entrepreneur who bootstrapped my company, ReTargeter, with less than $50,000 in funding, I wanted to share some of my tips and lessons learned. Efficiency, values and community have served as the …

Top 5 Articles of the Week – June 14, 2013

Study: Rich Media Ads Create More User Interaction Than Standard Banners

Mobile proves a tough landscape for marketers. In an effort to address these challenges, the IAB has released Mobile Rising Stars Formats into their ad portfolio along with a …

Top 5 Articles of the Week – June 7, 2013

What’s Next for Brand Advertisers in an Era of Social, Mobile, and Native Ads

Ad spend will continue to shift to the channels that best reach the audience, and those channels are increasingly digital. “TV is really video, not just …

Top 5 Articles of the Week – May 31, 2013

Social Gives SMBs Maximum Exposure

Social media’s increasing importance for B2C and B2B marketers is far from unexpected. For SMBs, however, social media does more than just boost brand awareness. In a survey from Social Media Insider, SMBs cite one …

Top 5 Articles of the Week – May 24, 2013

Premium Brand Advertising Can — And Will — Be As Easy To Buy As Direct Response

Brand advertising is beginning to outpace direct response, and Yahoo!’s acquisition of Tumblr further emphasizes the value of content for brand marketers. With this …

The Impact of Social Media on SEO

As the web has evolved, so have search engines.  Back in 1999 when I began my career in online marketing, search engines used page content and Meta tags to determine relevancy. Google changed all of that when they launched their …