Top 5 Articles of the Week – June 28, 2013
Islands in the Stream, That Is What We Are
Search, email, and display continue to be significant channels for marketers with total digital ad spend at $37.13 billion, growing 13.9% year-over-year, according to eMarketer. Advertising in social streams, however, is poised to be the next big thing already valued at ~$4.5 billion and growing at 80 percent year-over-year.
Report: Google Gains as Search Ad Spending Starts to Rebound
After a steep year-over-year drop, search advertising spend is on the rise. This rise could be attributed to a recovering economy, or it could be that advertisers are seeing results when combining search and display.
Will the real native ad please stand up?
Native advertising continues to gain popularity as the industry moves away from blunt push advertising toward advertising that offers relevant messaging in front of relevant audiences, without harshly interrupting the user experience.
The Future of Branding: The Digital Dimension
“Branding” continues to be a major focus of digital ad spend, and those who invest in UX will reap the benefits, especially with the increasing importance of online reputation.
Why Asking Sales What They Want is NOT Sales Enablement
As a marketer, it is your job to understand the needs of the sales team. Instead of going on a “wild goose chase” to make numerous, customized formats of sales collateral, collect the data that will show you need vs. want.
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Case Study – Watters
Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around the world. Selling primarily at trunk shows and in third-party […]
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