4 Ways to Win the Brand Marketing Wars with Programmatic Buying
Only good things can be said about the efficiency that automation allows. There’s more to your success than simply moving to programmatic, however. Read more about what it takes …Read More
When setting up a retargeting campaign, it is helpful to know the kind of data an account manager is interested in for the utmost quality and superior optimization. In our latest webinar with LogMyCalls, ReTargeter’s own expert account manager, Marvin …Read More
Did you know that 77% of Internet users surveyed prefer email messages over any other form of communication? In fact, email has higher ROI than other channels. As a marketer, we know that email is valuable and that we should …Read More
The Beholder’s Eye: PointRoll’s Mario Diez On Evolution Of Premium RTB
According to Diez, programmatic is about “the relationship between buyer and seller, type of environment, type of audience, the creative format and how data is leveraged to create the …Read More
The end of August saw the end of Googles Keyword Tool, which has now been officially replaced by the Google Keyword Planner tool.
Read Googles official announcement.
What are some differences youll find between the two?The New tool only… Read More
You’re probably familiar with the sales process, the studied approach to selling a product or service, which has been depicted over the years with a sales funnel diagram. The funnel quickly takes a potential buyer from awareness to conversion and …Read More