September 2013

Top 5 Articles of the Week – September 13, 2013

4 Ways to Win the Brand Marketing Wars with Programmatic Buying

Only good things can be said about the efficiency that automation allows. There’s more to your success than simply moving to programmatic, however. Read more about what it takes …

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Optimization Secrets: Stuff About Retargeting We Shouldn’t Tell You

When setting up a retargeting campaign, it is helpful to know the kind of data an account manager is interested in for the utmost quality and superior optimization. In our latest webinar with LogMyCalls, ReTargeter’s own expert account manager, Marvin …

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5 Tips for Email Marketing Success

Did you know that 77% of Internet users surveyed prefer email messages over any other form of communication? In fact, email has higher ROI than other channels. As a marketer, we know that email is valuable and that we should …

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Top 5 Articles of the Week – September 6, 2013

The Beholder’s Eye: PointRoll’s Mario Diez On Evolution Of Premium RTB

According to Diez, programmatic is about “the relationship between buyer and seller, type of environment, type of audience, the creative format and how data is leveraged to create the …

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Google’s New Keyword Planner Tool and How it Impacts Marketers

The end of August saw the end of Google’s Keyword Tool, which has now been officially replaced by the Google Keyword Planner tool.

Read Google’s official announcement.

What are some differences you’ll find between the two?

The New tool only… Read More

Where does retargeting fit in the funnel?

You’re probably familiar with the sales process, the studied approach to selling a product or service, which has been depicted over the years with a sales funnel diagram. The funnel quickly takes a potential buyer from awareness to conversion and …

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Case Study – Watters

Watters Logo | ReTargeter

Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower …

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