September 2013

Top 5 Articles of the Week – September 27, 2013

Positive Quarter for Digital Ads Ahead of Holiday Season Search spend in the US continues to see year-over-year growth with Q3 2013 up 13% from Q3 2012. “Paid Search continues to grow at a healthy pace, with the growth in mobile continuing to drive the market.” said Roger Barnette, President of IgnitionOne. Read More The Native […]

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5 Simple Strategies for Decreasing Shopping Cart Abandonment

  Believe it or not, customers actually do a lot of window shopping online. The main difference between online and traditional window shopping is that customers are more apt to toss items into a virtual shopping cart and then abandon them. Little do you know there are ways to reinforce their purchase before they choose […]

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Manage & Optimize Retargeting Campaigns Alongside Search, Social, Display & Mobile

ReTargeter is pleased to announce an upcoming app integration into the AdStage online advertising platform! Our upcoming app for AdStage will provide a single interface for you to build, manage and report on ad campaigns across ReTargeter, Google, Bing, Facebook & LinkedIn networks. AdStage is a self-serve online advertising platform with full management and analytics […]

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How to Design Smarter Retargeting Campaigns

Retargeting is only as good as your campaign setup and your willingness to adjust your settings based on performance. You may be seeing results from a set it and forget it strategy, but there are numerous ways to iterate and improve so that your campaigns are smarter and ultimately, drive a greater ROI. The Strategy […]

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Top 5 Articles of the Week – September 19, 2013

What the Google AdID Means for Ad Tech Google is looking to replace the cookie with its own unique identifier. Early speculation is that this is sure to be a progressive move for consumers looking to “opt-out” while potentially devastating to companies who really on 3rd party data and the extensive Google network. Keep Reading […]

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How to Build a Thriving Industry Community on LinkedIn

For any company looking to hire new talent, LinkedIn has become a must-visit, providing a stream of available candidates with polished resumes and readily available references. But LinkedIn can also serve another vital purpose for your company. It’’s a great place to generate leads and pump up your sales, and one way to do it […]

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Case Study: Hireology

Hireology logo | ReTargeter

Hireology is an HR software provider that helps companies make smarter hiring decisions. By analyzing the traits of high performing employees, Hireology can help companies find candidates that are more likely to succeed in the long term. To reach the elusive HR buyer, Hireology primarily relies upon content marketing to drive inbound interest. The content […]

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