September 2013

Top 5 Articles of the Week – September 27, 2013

Positive Quarter for Digital Ads Ahead of Holiday Season

Search spend in the US continues to see year-over-year growth with Q3 2013 up 13% from Q3 2012. “Paid Search continues to grow at a healthy pace, with the growth in …

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5 Simple Strategies for Decreasing Shopping Cart Abandonment


Believe it or not, customers actually do a lot of window shopping online. The main difference between online and traditional window shopping is that customers are more apt to toss items into a virtual shopping cart and then abandon them. …

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Manage & Optimize Retargeting Campaigns Alongside Search, Social, Display & Mobile

ReTargeter is pleased to announce an upcoming app integration into the AdStage online advertising platform! Our upcoming app for AdStage will provide a single interface for you to build, manage and report on ad campaigns across ReTargeter, Google, Bing, Facebook …

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How to Design Smarter Retargeting Campaigns

Retargeting is only as good as your campaign setup and your willingness to adjust your settings based on performance. You may be seeing results from a set it and forget it strategy, but there are numerous ways to iterate and …

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Top 5 Articles of the Week – September 19, 2013

What the Google AdID Means for Ad Tech

Google is looking to replace the cookie with its own unique identifier. Early speculation is that this is sure to be a progressive move for consumers looking to “opt-out” while potentially devastating …

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How to Build a Thriving Industry Community on LinkedIn

For any company looking to hire new talent, LinkedIn has become a must-visit, providing a stream of available candidates with polished resumes and readily available references. But LinkedIn can also serve another vital purpose for your company. It’’s a great …

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Case Study – Watters

Watters Logo | ReTargeter

Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower …

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