May 2013

Top 5 Articles of the Week – May 31, 2013

Social Gives SMBs Maximum Exposure Social media’s increasing importance for B2C and B2B marketers is far from unexpected. For SMBs, however, social media does more than just boost brand awareness. In a survey from Social Media Insider, SMBs cite one of the main benefits of social media is its ability to drive traffic. eMarketer provides […]

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The Top 5 Retargeting Myths

Retargeting is a highly effective marketing tool that targets your ads to people who have already expressed interest in your site. It allows you to focus on the people who are in-market and remind them how great your product is or why going with your service is the right decision. When run correctly, retargeting can […]

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Top 5 Articles of the Week – May 24, 2013

Premium Brand Advertising Can — And Will — Be As Easy To Buy As Direct Response Brand advertising is beginning to outpace direct response, and Yahoo!’s acquisition of Tumblr further emphasizes the value of content for brand marketers. With this industry shift, the case for programmatic brand advertising is quickly being made. Read more Responsive Design […]

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The Impact of Social Media on SEO

As the web has evolved, so have search engines.  Back in 1999 when I began my career in online marketing, search engines used page content and Meta tags to determine relevancy. Google changed all of that when they launched their PageRank algorithm, which determined popularity based on the number and quality of inbound links.  For […]

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Programmatic Buying: The Advertiser’s Upside and the Publisher’s Dilemma

Programmatic buying is the not-so-new, technology-based form of ad buying that’s changing the game for online advertising. Advertisers have adopted programmatic buying in droves (in the form of RTB or otherwise), because it’s faster, easier, and more efficient. Publishers, however, have largely been hesitant to get on board with programmatic buying — some for better reasons than […]

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Top 5 Articles of the Week – May 17, 2013

5 (Un)Alarming Stats About Banner Ads Despite expert after ‘expert’ sounding the banner ad’s death knell, advertisers in the U.S. spent $15 billion on display ads last year. Here are five not-so-alarming stats that speak to why the banner market is as big as ever. Read them here 6 Marketing Automation Lessons I Learned the […]

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Case Study: U of F MBA Program

University of Florida MBA Logo | ReTargeter

The University of Florida’s Hough School of Business has used ReTargeter to keep their messages in front of prospective students. In two months, they were able to serve 3.3 million impressions, receiving a 0.31% click-through rate. Nathan Lowery of Lipof, the ad agency that handles the University of Florida’s marketing, has found retargeting to be […]

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