May 2013

Top 5 Articles of the Week – May 31, 2013

Social Gives SMBs Maximum Exposure

Social media’s increasing importance for B2C and B2B marketers is far from unexpected. For SMBs, however, social media does more than just boost brand awareness. In a survey from Social Media Insider, SMBs cite one …

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The Top 5 Retargeting Myths

Retargeting is a highly effective marketing tool that targets your ads to people who have already expressed interest in your site. It allows you to focus on the people who are in-market and remind them how great your product is …

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Top 5 Articles of the Week – May 24, 2013

Premium Brand Advertising Can — And Will — Be As Easy To Buy As Direct Response

Brand advertising is beginning to outpace direct response, and Yahoo!’s acquisition of Tumblr further emphasizes the value of content for brand marketers. With this …

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The Impact of Social Media on SEO

As the web has evolved, so have search engines.  Back in 1999 when I began my career in online marketing, search engines used page content and Meta tags to determine relevancy. Google changed all of that when they launched their …

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Programmatic Buying: The Advertiser’s Upside and the Publisher’s Dilemma

Programmatic buying is the not-so-new, technology-based form of ad buying that’s changing the game for online advertising. Advertisers have adopted programmatic buying in droves (in the form of RTB or otherwise), because it’s faster, easier, and more efficient.

Publishers, however, …

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Top 5 Articles of the Week – May 17, 2013

5 (Un)Alarming Stats About Banner Ads

Despite expert after ‘expert’ sounding the banner ad’s death knell, advertisers in the U.S. spent $15 billion on display ads last year. Here are five not-so-alarming stats that speak to why the banner market …

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Case Study – Watters

Watters Logo | ReTargeter

Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower …

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