ReTargeter Blog

Programmatic Buying: The Advertiser’s Upside and the Publisher’s Dilemma


Programmatic buying is the not-so-new, technology-based form of ad buying that’s changing the game for online advertising. Advertisers have adopted programmatic buying in droves (in the form of RTB or otherwise), because it’s faster, easier, and more efficient.

Publishers, however, have largely been hesitant to get on board with programmatic buying — some for better reasons than others. Here’s a look at how programmatic is changing the landscape, and why advertisers and publishers aren’t always aligned when it comes to programmatic:

Read More at AdOps Online.

 

 

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Case Study: BattlBox

BattlBox sends monthly packages of personally handpicked survival, tactical, and EDC items of the highest quality. Having amassed a large buying power early on, they are now delivering items to their customers at typically half of what their customers would pay if they bought them on their own. Founded in February 2015, they armed themselves […]

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