ReTargeter Blog

Programmatic Buying: The Advertiser’s Upside and the Publisher’s Dilemma


Programmatic buying is the not-so-new, technology-based form of ad buying that’s changing the game for online advertising. Advertisers have adopted programmatic buying in droves (in the form of RTB or otherwise), because it’s faster, easier, and more efficient.

Publishers, however, have largely been hesitant to get on board with programmatic buying — some for better reasons than others. Here’s a look at how programmatic is changing the landscape, and why advertisers and publishers aren’t always aligned when it comes to programmatic:

Read More at AdOps Online.

 

 

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Case Study – Watters

Watters Logo | ReTargeter

Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around the world. Selling primarily at trunk shows and in third-party […]

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