Top 5 Articles of the Week – May 17, 2013
5 (Un)Alarming Stats About Banner Ads
Despite expert after ‘expert’ sounding the banner ad’s death knell, advertisers in the U.S. spent $15 billion on display ads last year. Here are five not-so-alarming stats that speak to why the banner market is as big as ever.
6 Marketing Automation Lessons I Learned the Hard Way
Marketing automation is powerful, but it’s not a magic cure for all your marketing ills. HubSpot has a great overview of six of the most common mistakes companies make with marketing automation.
Online Video Advertising Moves Front and Center
Online video spending is poised to skyrocket. According to eMarketer, it’s poised to double in four years, from $4.14 billion this year to $8.04 billion. Read the full report to learn more about how and why online video spending is becoming an ever more important part of marketer’s budgets.
Five Reports For Measuring B2B Marketing Effectiveness
For most marketers, gathering actionable data and acting on analytics is their biggest challenge. Here are five reports that can help get you measure, track, and optimize your marketing activities.
Why Most Online Shoppers Don’t Make It Past the First Step of Checkout
Optimizing the conversion process is critical for ecommerce companies, but a lot of shopping cart processes are from ideal. KISSmetrics has an in-depth look at why most shopping cart experiences aren’t up to snuff.
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