ReTargeter Blog

Top 5 Articles of the Week – May 17, 2013

5 (Un)Alarming Stats About Banner Ads

Despite expert after ‘expert’ sounding the banner ad’s death knell, advertisers in the U.S. spent $15 billion on display ads last year. Here are five not-so-alarming stats that speak to why the banner market is as big as ever.

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6 Marketing Automation Lessons I Learned the Hard Way

Marketing automation is powerful, but it’s not a magic cure for all your marketing ills. HubSpot has a great overview of six of the most common mistakes companies make with marketing automation.

Read them here

Online Video Advertising Moves Front and Center

Online video spending is poised to skyrocket. According to eMarketer, it’s poised to┬ádouble in four years, from $4.14 billion this year to $8.04 billion. Read the full report to learn more about how and why online video spending is becoming an ever more important part of marketer’s budgets.

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Five Reports For Measuring B2B Marketing Effectiveness

For most marketers, gathering actionable data and acting on analytics is their biggest challenge. Here are five reports that can help get you measure, track, and optimize your marketing activities.

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Why Most Online Shoppers Don’t Make It Past the First Step of Checkout

Optimizing the conversion process is critical for ecommerce companies, but a lot of shopping cart processes are from ideal. KISSmetrics has an in-depth look at why most shopping cart experiences aren’t up to snuff.

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Case Study – Watters

Watters Logo | ReTargeter

Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around the world. Selling primarily at trunk shows and in third-party […]

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