Top 5 Articles of the Week May 31, 2013
Social Gives SMBs Maximum Exposure
Social media’s increasing importance for B2C and B2B marketers is far from unexpected. For SMBs, however, social media does more than just boost brand awareness. In a survey from Social Media Insider, SMBs cite one of the main benefits of social media is its ability to drive traffic. eMarketer provides key takeaways from the survey.
Twitter Prepping Ad-Retargeting Exchange to Rival Facebook’s
Following Facebook’s footsteps, Twitter is making plans to launch an ad exchange, opening up the ever popular social network to retargeting. Though specifics have yet to be released, many are speculating that this is a move to boost revenue pre-IPO.
Why You Shouldn’t Resist Programmatic Buying
According to the IDC, RTB spending is projected to grow to $13.9 billion by 2016. The improved efficiency, inventory, and reporting that comes with programmatic buying make this forecast no surprise, and we’ll only continue to see greater programmatic advancements.
As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?
Recent innovations in digital advertising measurement are changing the way we think about effectiveness. Proper assignment of credit for digital ad campaigns plus improved granularity of analysis means a better gauge of results. A significantly improved ability to prove the impact of digital advertising means that branding ad dollars can be expected to continue to shift to the Internet.
KPCB Internet Trends 2013
Kleiner Perkins Caufield & Byers released the annual Internet Trends report this week. The report includes some not-so surprising data, like the expansive growth of mobile usage and a continued increase in Internet users, as well as some interesting findings like the emergence of wearable computing devices, drones, and other new platforms.
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