May 2013

4 Alternatives to Guest Blogging

When done properly, guest blogging is a great way to expose your business to new audiences, build valuable links and improve your SEO. But just because guest blogging is an effective online marketing strategy doesn’t mean it’s the only one …

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Top 5 Articles of the Week- May 10, 2013

Three Powerful Ways to Measure the Impact of Your Email Marketing

Are your email marketing metrics all about open rates? Measuring the engagement of individual emails won’t tell you the overall return on your email marketing program. Here are three …

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Instagram: User and Brand Interaction

Approximately one year ago Facebook captured headlines with its $1 billion acquisition of Instagram. The fun, easy to use photo sharing platform, quickly proved it had staying power. Instagram purists feared the Facebook acquisition. Would their beloved platform quickly become …

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Getting Started with Retargeting: A Crash Course for Startups

For startups that are just getting started with paid marketing, retargeting is often an attractive prospect. It’s a high-ROI tool that can help you look bigger than you are online, compete with established players in your space, and increase your …

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Top 5 Articles of the Week- May 3, 2013

Eight Silly Data Myths Marketing People Believe That Get Them Fired

As a digital marketer, you know it’s important to track your KPIs and optimize your campaigns accordingly. Even if you understand that premise, you may not be using digital …

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The Growing Importance of Twitter for Advertisers

We’?ve regularly touted the importance of Twitter as a lead generating resource, as part of your social media marketing mix, and as an essential component of your community building strategy. Twitter advertising can push your efforts to the next level. …

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Case Study – Watters

Watters Logo | ReTargeter

Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower …

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