Top 5 Articles of the Week May 31, 2013
Social Gives SMBs Maximum Exposure
Social media’s increasing importance for B2C and B2B marketers is far from unexpected. For SMBs, however, social media does more than just boost brand awareness. In a survey from Social Media Insider, SMBs cite one …
Read MoreThe Top 5 Retargeting Myths
Retargeting is a highly effective marketing tool that targets your ads to people who have already expressed interest in your site. It allows you to focus on the people who are in-market and remind them how great your product is …
Read MoreTop 5 Articles of the Week – May 24, 2013
Premium Brand Advertising Can — And Will — Be As Easy To Buy As Direct Response
Brand advertising is beginning to outpace direct response, and Yahoo!’s acquisition of Tumblr further emphasizes the value of content for brand marketers. With this …
Read MoreThe Impact of Social Media on SEO
As the web has evolved, so have search engines. Back in 1999 when I began my career in online marketing, search engines used page content and Meta tags to determine relevancy. Google changed all of that when they launched their …
Read MoreProgrammatic Buying: The Advertisers Upside and the Publishers Dilemma
Programmatic buying is the not-so-new, technology-based form of ad buying thats changing the game for online advertising. Advertisers have adopted programmatic buying in droves (in the form of RTB or otherwise), because its faster, easier, and more efficient.
Publishers, however, …
Read MoreTop 5 Articles of the Week – May 17, 2013
5 (Un)Alarming Stats About Banner Ads
Despite expert after ‘expert’ sounding the banner ad’s death knell, advertisers in the U.S. spent $15 billion on display ads last year. Here are five not-so-alarming stats that speak to why the banner market …
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