February 2013

A Crash Course in AdWords Enhanced Campaigns

Google recently rolled out a new initiative for AdWords called Enhanced Campaigns. Providing you with the ability to manage bids across devices, locations, and time of day (a first for paid search campaigns), this is definitely a feature you’ll want …

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Marketers Are Changing Their Social Strategies. Are You?

Social media has become an integral part of most brands’ digital presence. We’ve known for some time that consumers expect to find familiar brands on the social platforms they use and like to research new brands on social networks as …

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Top 5 Articles of the Week – Feb. 22, 2013

What Twitter’s Ad API Really Means for Social Advertising

Twitter is currently gearing up to launch their Ads API sometime in Q1, which is big news for advertisers and agencies. Like Facebook Ads API, the new Twitter ads API allow …

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Advanced Retail Retargeting

When retargeting is introduced, it is most often described as a marketing solution for ecommerce. Regularly explained using the Zappos use-case — you visit Zappos, look at a pair of shoes, and after abandoning your purchase you begin to see …

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Retargeting for Today’s Connected Consumer

Today’s consumer is more connected than ever. With increasing access to Internet at home and on the go, people are able to find the information they want whenever and wherever. With that shift comes a significant change in shopping behavior.…

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Top 5 Articles of the Week – Feb. 15, 2013

The Rise Of Programmatic Branding In RTB (Real Time Bidding)

Long assumed to be a tool primarily for direct advertisers, brands are beginning to recognize the potential of programmatic buying. (A hot topic that ReTargeter has written about previously.)

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Case Study: U of F MBA Program

University of Florida MBA Logo | ReTargeter

The University of Florida’s Hough School of Business has used ReTargeter to keep their messages in front of prospective students. In two months, they were able to serve 3.3 million impressions, receiving a 0.31% click-through rate.

Nathan Lowery of Lipof, …

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