ReTargeter Blog

Top 5 Articles of the Week – Feb. 15, 2013

The Rise Of Programmatic Branding In RTB (Real Time Bidding)

Long assumed to be a tool primarily for direct advertisers, brands are beginning to recognize the potential of programmatic buying. (A hot topic that ReTargeter has written about previously.)

Read the rest on Search Engine Land

Where Brands Go Wrong With Content

Content marketing is becoming ever more important for SEO, and accordingly is rapidly increasing in popularity. But a lot of brands are getting it wrong, and Digiday has four of the top reasons why.

Read more

Video: Why and How You’ll Be Using It in 2013

Online video has rapidly become the darling of many marketers’ digital strategies. In 2013, ecommerce sites should look for new ways to use video to draw in and engage users.

Find out how on MarketingProfs

SEO & PPC: Friends with Benefits

When it comes to driving traffic, some marketers are in firmly in one of two camps: SEO or PPC. But as some other marketers know, SEO and PPC work better together.

Read the article on Econsultancy

Are You Prepared for Visual Social Media Marketing?  

To win big in social media, you have to speak to what your followers want, and more and more, social media users are engaging primarily with visual content.

Head to ClickZ to read more


Don’t forget to sign up for the ReTargeter newsletter to get ReTargeter content sent straight to your inbox!



Case Study – Watters

Watters Logo | ReTargeter

Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around the world. Selling primarily at trunk shows and in third-party […]

Read more