Top 5 Articles of the Week – Feb. 15, 2013
The Rise Of Programmatic Branding In RTB (Real Time Bidding)
Long assumed to be a tool primarily for direct advertisers, brands are beginning to recognize the potential of programmatic buying. (A hot topic that ReTargeter has written about previously.)
Read the rest on Search Engine Land
Where Brands Go Wrong With Content
Content marketing is becoming ever more important for SEO, and accordingly is rapidly increasing in popularity. But a lot of brands are getting it wrong, and Digiday has four of the top reasons why.
Video: Why and How You’ll Be Using It in 2013
Online video has rapidly become the darling of many marketers’ digital strategies. In 2013, ecommerce sites should look for new ways to use video to draw in and engage users.
Find out how on MarketingProfs
SEO & PPC: Friends with Benefits
When it comes to driving traffic, some marketers are in firmly in one of two camps: SEO or PPC. But as some other marketers know, SEO and PPC work better together.
Read the article on Econsultancy
Are You Prepared for Visual Social Media Marketing?
To win big in social media, you have to speak to what your followers want, and more and more, social media users are engaging primarily with visual content.
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