February 2013

Using Data to Design Smarter Online Ad Campaigns

Did you know that only 11% of marketing decisions are based in data? In the past, marketers had to rely on intuition and assumptions when approaching advertising. Today, we have numerous ways to collect the data that matters for improved …

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7 Reasons Your Ads Aren’t Working

So you don’t think anyone clicks on banner ads anymore? Think again. People are drawn in by banners, just not bad banners. Many advertisers don’t invest in creative and as a result run unsuccessful ad campaigns. Before you decide to …

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Top 5 Articles of the Week – Feb. 8, 2013

Retailers Rethink Shopping Cart Abandonment

Six in ten shoppers have abandoned a full shopping cart–but abandonment does not always indicate lost revenue. Retailers are beginning to re-evaluate what abandonment means and how to build strategies around it.

Read more on …

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The PPC Advertiser’s Guide to Creative Split Testing

Split-testing is an incredibly powerful, important, and often under-utilized tool. Though once limited to big companies like Amazon, split-testing has been steadily increasing in popularity among a variety of businesses, including SMBs. In fact, split-testing can be incredibly simple if …

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Facebook Ads API vs. Facebook Exchange: What’s the Difference?

Disclaimer: In 2016 Facebook chose to close their Ad Exchange (FBX). Third-party vendors can still purchase ads on Facebook through the company’s “application programming interface.”

With the 2012 launch of the Facebook Exchange (FBX), many advertisers have been left wondering …

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Top 5 Articles of the Week – Feb. 1, 2013

Here’s ReTargeter’s weekly roundup of the top articles in digital marketing:

What a $4 Mil. Super Bowl Ad Could Buy in Digital Online Trumps Offline Primarily for Targeting, Say Advertisers What is Google Attribution Modeling? Do you need it? The… Read More

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Case Study – Watters

Watters Logo | ReTargeter

Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower …

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