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Top 5 Articles of the Week – Feb. 22, 2013

What Twitter’s Ad API Really Means for Social Advertising

Twitter is currently gearing up to launch their Ads API sometime in Q1, which is big news for advertisers and agencies. Like Facebook Ads API, the new Twitter ads API allow large advertiser and social advertising companies to create customized campaigns at scale.

AdWeek has more

Don’t Hyper-Focus on Referral Source to Measure Social Media Marketing 

We all know how important social media is (even for B2B), but for most marketers, measurement is a huge challenge. The Adobe blog makes a strong case for avoiding over-reliance on referral traffic as a metric for social media’s impact.

Keep reading

SEO Content Analysis Using Google Analytics 

If there’s any marketing channel that’s harder to quantify than social, it’s content. This Search Engine Watch piece breaks down one way to analyze your content’s performance using Google Analytics.

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Seven Simple Steps to Sell More Mobile Advertising

Mobile advertising is accelerating, but not as quickly as many have predicted. The Rubicon Project’s Jay Sears lays out seven lessons mobile advertisers and publishers should take from display and apply to the growing mobile ecosystem.

Read the rest on AdAge

The Case for Tablet Targeted Ad Campaigns

Get Elastic makes a compelling case for serving ads specifically targeting tablet users, rather than lumping in tablets with desktop or mobile.

Read it here

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