A Crash Course in AdWords Enhanced Campaigns
Google recently rolled out a new initiative for AdWords called Enhanced Campaigns. Providing you with the ability to manage bids across devices, locations, and time of day (a first for paid search campaigns), this is definitely a feature youll want …
Read MoreMarketers Are Changing Their Social Strategies. Are You?
Social media has become an integral part of most brands’ digital presence. We’ve known for some time that consumers expect to find familiar brands on the social platforms they use and like to research new brands on social networks as …
Read MoreTop 5 Articles of the Week – Feb. 22, 2013
What Twitter’s Ad API Really Means for Social Advertising
Twitter is currently gearing up to launch their Ads API sometime in Q1, which is big news for advertisers and agencies. Like Facebook Ads API, the new Twitter ads API allow …
Read MoreAdvanced Retail Retargeting
When retargeting is introduced, it is most often described as a marketing solution for ecommerce. Regularly explained using the Zappos use-case — you visit Zappos, look at a pair of shoes, and after abandoning your purchase you begin to see …
Read MoreRetargeting for Today’s Connected Consumer
Today’s consumer is more connected than ever. With increasing access to Internet at home and on the go, people are able to find the information they want whenever and wherever. With that shift comes a significant change in shopping behavior.…
Read MoreTop 5 Articles of the Week – Feb. 15, 2013
The Rise Of Programmatic Branding In RTB (Real Time Bidding)
Long assumed to be a tool primarily for direct advertisers, brands are beginning to recognize the potential of programmatic buying. (A hot topic that ReTargeter has written about previously.)
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