The Incredible Network: Why Network Reach Is Important for ReTargeting
ReTargeting is an advertising technology that focuses on bringing your audience back to your site. This is accomplished by keeping your ads in front of your bounced visitors after they leave your website. In order to accomplish this effectively, your …
Read MoreCreative Matters pt2: Achieving a Successful Online Advertising Campaign
As we discussed last week, your digital aesthetic can play a huge role in the performance of your digital advertising campaign. By creating attractive, concise and well branded ads, you build a layer of trust between brand and user. This …
Read MoreBanners, Landing Pages and the Pursuit of Happiness
Humans are always looking for happiness, and for good reason. Of course, happiness doesnt just consist of the usual suspects: laughter, chocolate and lovealthough one can argue a case! We naturally seek happiness of our own definition. Happiness causes biochemical …
Read MoreCreative Matters Pt II: 5 Elements Of A Successful Ad
Where did we leave off?In our last Creative Matters segment, we discussed the benefits of having a successful creative campaign. We touched on Ad quality as a delicate issue. Ads that are too eye-catching may seem spammy, while ads …
Read More