June 2011

The Incredible Network: Why Network Reach Is Important for ReTargeting

ReTargeting is an advertising technology that focuses on bringing your audience back to your site. This is accomplished by keeping your ads in front of your bounced visitors after they leave your website. In order to accomplish this effectively, your …

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Creative Matters pt2: Achieving a Successful Online Advertising Campaign

As we discussed last week, your digital aesthetic can play a huge role in the performance of your digital advertising campaign. By creating attractive, concise and well branded ads, you build a layer of trust between brand and user. This …

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Banners, Landing Pages and the Pursuit of Happiness

Humans are always looking for happiness, and for good reason. Of course, happiness doesn’t just consist of the usual suspects: laughter, chocolate and love—although one can argue a case! We naturally seek happiness of our own definition. Happiness causes biochemical …

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Creative Matters Pt II: 5 Elements Of A Successful Ad

Where did we leave off?

In our last Creative Matters segment, we discussed the benefits of having a successful creative campaign. We touched on Ad quality as a delicate issue. Ads that are too eye-catching may seem “spammy,” while ads …

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Case Study – Watters

Watters Logo | ReTargeter

Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower …

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