Retargeter

3 Deep Thoughts for Retargeting Wizards

Retargeting is chess, not checkers.

So now that you’re one level of sophistication beyond your already wicked-smart display ad campaigns, here are a few things to think about.

View-Through Conversions: Don’’t Discount the ‘Billboard Effect’

Nike. Apple. Google. Our culture is all about brands, yet sometimes there is so much emphasis on conversions and ROI that the importance of branding is forgotten. On the flip side, billboard ads are all about branding. Rarely does a …

A note from our CEO: Thank you for helping us continue to innovate

Thank you for your continued support and encouragement for our innovative partnerships! Today we are very excited to announce our latest partnership and product: ReTargeter Social with Meteor Solutions.

Our solution enables brands to identify in real-time the key influencers …

The Incredible Network: Why Network Reach Is Important for ReTargeting

ReTargeting is an advertising technology that focuses on bringing your audience back to your site. This is accomplished by keeping your ads in front of your bounced visitors after they leave your website. In order to accomplish this effectively, your …

Banners, Landing Pages and the Pursuit of Happiness

Humans are always looking for happiness, and for good reason. Of course, happiness doesn’t just consist of the usual suspects: laughter, chocolate and love—although one can argue a case! We naturally seek happiness of our own definition. Happiness causes biochemical …

B2B ReTargeting vs. B2C ReTargeting

ReTargeting has traditionally been used as a tool for helping B2C websites brand their business and drive conversions. Case studies and anecdotal evidence of retargeting’s value-add to B2C brands can be found on numerous resources across the web. However, there …