ReTargeter Blog

Retargeting Basics: Recommendations from ReTargeter’s Experts

Sellpoints/ ReTargeter’s VP of Client Services & Strategy, Marlo Schneider, was recently quoted on the American Marketing Association’s blog describing the ins and outs of Retargeting. Below you’ll find a brief summary of her key points. Click here to view the original article. Set Your Campaign Goals in Advance Schneider recommends kicking your campaigns off […]

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The Importance of Campaign Transparency

Campaign transparency can often be one of the most important factors when considering a third-party partner. Knowing where your impressions were served, who saw them, and which ad creatives perform the best are actionable data points you can leverage to continually improve your campaign performance. Partnering with a third-party advertising agency has its pros and […]

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Why Are Post-View Conversions Important?

Post-view conversions are often undervalued. Most advertisers only focus on the most direct conversions (post-click), and aren’t eager to attribute post-view conversions to their retargeting efforts. This is short-sighted, however, as there is tremendous value in identifying an assist percentage of conversions. In display advertising, views do matter. When you’re on a page, you’re reading […]

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The Power of Engaging Ad Creative

Let’s face it – the internet is full of ads. Just about every page has them, and whether you scroll through or click out of them, ads are a part of our browsing culture. It’s been estimated that the average online viewer is exposed to around 5,000 ad messages per day; now that’s a lot […]

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HOW DO YOU MEASURE VIEW-ABILITY?

View-ability is an increasingly important topic for all stakeholders in the display advertising ecosystem. It makes complete sense that marketers buying impressions would want their impressions to be viewed.  The Interactive Advertising Bureau (IAB) defines view-ability as this;  a display ad is viewable if 50% or more of its pixels appear on-screen for at least […]

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What’s Your Return on Audience Data (ROAD)?

Your audience data is as good as gold (probably better) when it comes to the returns you can earn from it. We call it Return On Audience Data (ROAD). You’re probably familiar with Return On Ad Spend (ROAS), a key performance metric in advertising. ROAS and ROAD are related, so let’s start by clarifying the relationship between Ad […]

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Case Study: Zendesk

Zendesk Logo | ReTargeter

Zendesk is a web based customer support software company with a pretty keen ticket management system and a strong customer community. Offering a variety of products from starting from a free trial to three paid tiers, Zendesk began using ReTargeter with the hopes of achieving a strong direct ROI, as well as obtaining additional branding. […]

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