Retargeter

Case Study: Zendesk

“As a business that can have a multi-day buying cycle, ReTargeter allows us to keep our help desk software in the minds of our potential customers. ReTargeter has been a great addition to our marketing mix.” — Jacob Meltzer | Online Marketing Manager | Zendesk —

Zendesk is a web based customer support software company with a pretty keen ticket management system and a strong customer community. Offering a variety of products from starting from a free trial to three paid tiers, Zendesk began using ReTargeter with the hopes of achieving a strong direct ROI, as well as obtaining additional branding.

Over a one month period in September 2010, Zendesk’s ReTargeter campaign performed outstanding results with a total of 43 unique visitors who visiting their website, clicking on a ReTargeted banner ad, and converting immediately.

Furthermore, 364 additional unique visitors were influenced by a ReTargeted banner ad and converted without directly clicking on the banner ad. Lastly, within that one month period, Zendesk received an enormous branding value as their ads performed a .23% clickthrough rate.