ReTargeter Blog

3 Real Campaign Optimization Tests and Results

Sometimes the world of marketing optimization gets confusing. People find themselves wondering if it’s  worth the trouble to pay attention to all of the various metrics that can go into targeting a successful campaign. Is it? Yes, it’s totally worth it. ReTargeter specializes in helping clients optimize their marketing spending by serving targeted display ads […]

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Win the War for Talent with Retargeting: Keep Candidates Engaged

In a previous post, we showed you how to use retargeting to attract the right talent in the first stages of a job search, orientation and consideration. In a 2013 Candidate Behavior Study, CareerBuilder found that job seekers use all available means, including search, job boards, company career sites and social media to evaluate employers. […]

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Retargeting for a Cause: ReTargeter Kicks Off Program with Pencils of Promise

What’s the next book on your reading list? How about a story that could inspire you to change the world and help young people around the world get an education? Pencils of Promise (PoP) was founded by Adam Braun, who at the age of 16 was already a rising star on Wall Street. After graduating magna […]

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Forget the Funnel: B2B Marketing Using the Customer Life Cycle

Out with the old, in with the new. Gone are the days when B2B buyers take a linear path to purchase products and services. The customer now has more choices, more information and more influence than ever. Because of this, Forrester says today’s businesses must become “customer-obsessed” because the only sustainable competitive advantage is knowledge […]

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Win the War for Talent with Retargeting: Attract the Right Candidates

  What phases do candidates go through in a job search? They are orientation, consideration, action and engagement according to CareerBuilder, which surveyed 5,518 job seekers and 2,775 hiring managers to understand modern behaviors, attitudes and approaches to job search and candidate recruitment. One finding that may surprise you is that today’s job seekers use an average of 16 different […]

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ReTargeter Partner Primeloop Launches New Product: Retargeted Conversations

Photo Credit: decoded_conf Primeloop is launching a new product called Retargeted Conversations. With traditional retargeting, you work on driving traffic to your own website, so that people get your tracking cookie, and then start seeing your campaign ads. With Primeloop Retargeted Conversations, you can build a campaign around a highly engaged audience without first driving them to your […]

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Case Study: Hireology

Hireology logo | ReTargeter

Hireology is an HR software provider that helps companies make smarter hiring decisions. By analyzing the traits of high performing employees, Hireology can help companies find candidates that are more likely to succeed in the long term. To reach the elusive HR buyer, Hireology primarily relies upon content marketing to drive inbound interest. The content […]

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