Case Study – Watters
Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower …
Read MoreWhat Marketers Can Learn from the Cautionary Tale Of Criteo Vs. SteelHouse
This article was originally published on MediaPost.
You’ve probably heard the news: France-based Criteo and rival U.S. firm SteelHouse are locked in an ugly legal dispute, and the allegations on both sides are pretty serious. Criteo claims SteelHouse is trying …
Read MoreRetargeting Basics: Recommendations from ReTargeter’s Experts
Sellpoints/ ReTargeter’s VP of Client Services & Strategy, Marlo Schneider, was recently quoted on the American Marketing Association’s blog describing the ins and outs of Retargeting.
Below you’ll find a brief summary of her key points. Click here to view …
Read MoreThe Importance of Campaign Transparency
Campaign transparency can often be one of the most important factors when considering a third-party partner. Knowing where your impressions were served, who saw them, and which ad creatives perform the best are actionable data points you can leverage to …
Read MoreWhy Are Post-View Conversions Important?
Post-view conversions are often undervalued.
Most advertisers only focus on the most direct conversions (post-click), and aren’t eager to attribute post-view conversions to their retargeting efforts. This is short-sighted, however, as there is tremendous value in identifying an assist percentage …
Read MoreThe Power of Engaging Ad Creative
Let’s face it – the internet is full of ads. Just about every page has them, and whether you scroll through or click out of them, ads are a part of our browsing culture. It’s been estimated that the average …
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