Strategy

A Guide to Contextual ReTargeting – Advanced Audience Extension

While looking for a way to direct bounced website visitors back to your site, you’ve probably explored the idea of retargeting. By advertising on sites that your bounced traffic visits, you’re more likely to pull them back to your site …

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How Can the Weather Affect Your PPC or Display Campaign?

When considering your next PPC or display campaign, chances are that you’ve considered most possible scenarios. You’ve considered the target demographic of the audience you’re trying to reach. You know their ages, their online activities, what they spend their time …

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5 Ways to Amplify Your Holiday Marketing Efforts

With the holidays right around the corner, retailers and service providers alike are revving up marketing efforts in anticipation of what the year will bring. It makes sense, each year, the amount of money spent between Thanksgiving and Christmas increases …

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5 Simple Strategies for Decreasing Shopping Cart Abandonment

 

Believe it or not, customers actually do a lot of window shopping online. The main difference between online and traditional window shopping is that customers are more apt to toss items into a virtual shopping cart and then abandon them. …

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Optimization Secrets: Stuff About Retargeting We Shouldn’t Tell You

When setting up a retargeting campaign, it is helpful to know the kind of data an account manager is interested in for the utmost quality and superior optimization. In our latest webinar with LogMyCalls, ReTargeter’s own expert account manager, Marvin …

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5 Tips for Email Marketing Success

Did you know that 77% of Internet users surveyed prefer email messages over any other form of communication? In fact, email has higher ROI than other channels. As a marketer, we know that email is valuable and that we should …

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Case Study – Watters

Watters Logo | ReTargeter

Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower …

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