Strategy

New Year’s Resolutions for Online Advertisers

The New Year has arrived and with it the onset of resolutions and commitments to make 2014 better than 2013. This is just as true in business as outside of it. A turn of the calendar is an excellent reason to evaluate your current strategies, operations and initiatives, and to make a few changes to […]

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Top 5 Articles this Week–December 2, 2013

The top 5 articles this week really boil down to one thing — the thing that every marketer is held accountable for and that can be as elusive and fickle as the audiences they target — and that one thing is conversions.  But the net-net is that there are high-performance ways in which marketers can […]

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Is the World of Advertising Moving Away from Cookies?

Cookies are the central force behind many online marketing tactics and a sensitive subject for Internet users. Is the world of advertising moving away from cookies? Well, the answer is yes and no. As some organizations move away from them, how does this affect retargeting? Will the marketing practice survive this change, if it happens? Will […]

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Why You Should Be Facebook Retargeting This Holiday Season

From the Christmas decorations making their appearance while jack-o-lanterns were still on the shelves to the onslaught of holiday music that began around the same time, it seems like this year is no different from its predecessors; the holiday season has once again made an earlier-than-ever entrance. Has your online retargeting strategy kept up with […]

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B2B Retargeting and the Path to Online Purchase

A recent Google study found that 48 percent of tech business-to-business customers happen upon brands they were previously unfamiliar through search engines. In fact, referrals to tech-focused business-to-business sites from non-branded searches make up nearly 80 percent of all search referrals. These consumers are using the online market make purchases more than any other media. […]

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7 Steps to Build a Better Business Blog

Blogs are everywhere. There are over 60 million blogs just on WordPress, so how can your business blog possibly stand out amongst the crowd? More importantly, how do you do it in such a way that it’s not a waste of time, but is actually helping your business? Step 1: Find and groom your audience […]

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Case Study – Watters

Watters Logo | ReTargeter

Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around the world. Selling primarily at trunk shows and in third-party […]

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