Retargeter

Google’s New Keyword Planner Tool and How it Impacts Marketers

The end of August saw the end of Google’s Keyword Tool, which has now been officially replaced by the Google Keyword Planner tool.

Read Google’s official announcement.

What are some differences you’ll find between the two?

Where does retargeting fit in the funnel?

You’re probably familiar with the sales process, the studied approach to selling a product or service, which has been depicted over the years with a sales funnel diagram. The funnel quickly takes a potential buyer from awareness to conversion and …

5 Retargeting Tips for Corporate Employers

At ReTargeter, we’ve been helping Fortune 500 employers in the financial, retail, technology, and healthcare industries execute on successful retargeting campaigns since 2009. As more and more Fortune 500 employers turn to retargeting to help with their talent acquisition strategy, …

How Retargeting Works for Your Startup

When it comes to your startup, every decision and every dollar counts. Each marketing initiative is incredibly powerful in the startup stage, helping to define your future marketing strategy, build brand awareness, and generate quality leads that can ultimately grow …

5 Essential Techniques for B2B Social Media Success

We have cross-posted the following entry I wrote for the 60 Second marketer blog:

We’ve known for some time that social media can be incredibly effective for B2B brands. Today, people expect to find familiar brands on the social …

Why Content Marketers Can’t Ignore Google Plus

Content has quickly proven to be a must-have weapon in every marketer?s arsenal. In addition to serving as a way to leverage your knowledge and develop your reputation as a thought leader, content reigns supreme for SEO. Though, this was …