The Importance of Campaign Transparency
Campaign transparency can often be one of the most important factors when considering a third-party partner. Knowing where your impressions were served, who saw them, and which ad creatives perform the best are actionable data points you can leverage to continually improve your campaign performance. Partnering with a third-party advertising agency has its pros and […]
Read MoreHOW DO YOU MEASURE VIEW-ABILITY?
View-ability is an increasingly important topic for all stakeholders in the display advertising ecosystem. It makes complete sense that marketers buying impressions would want their impressions to be viewed. The Interactive Advertising Bureau (IAB) defines view-ability as this; a display ad is viewable if 50% or more of its pixels appear on-screen for at least […]
Read MoreMove Over Content; the New King is the Headline
Its easy to criticize Upworthy and Buzzfeed for their over-the-top headlines. But you wont believe what happens when you put those headlines on top of stories! The stats don’t lie — people click on them. For years, weve heard the adage content is king, and in many ways, that’s still true. But the internet has shortened […]
Read More5 Ways to Apply Growth Hacking to Your Content Marketing
As a growing brand or marketer, youve probably seen growth hacking in action, whether youve heard the term specifically or not. In fact, its quickly becoming one of the fastest ways to turn a startup into an established, successful business. If youre unsure of how it works or how it applies to you, keep reading […]
Read MoreTop 3 Retargeting Frustrations and How to Fix Them
The numbers prove the point — retargeting works: An average display ad campaign will typically come in at a .05%-0.1% CTR Retargeting, on the other hand, averages at about .2% (at least double) CTR Looking at conversion rates, some companies’ site conversion rates come in at 2%, but retargeted traffic converts at 20% Retargeting has become […]
Read MoreHow to Develop a Testing Strategy That Works for Your Business
Designing a company website is important. As the front line to the public and the first impression many potential customers will have to your brand, a website is a representation of your brands voice and personality; put simply, it matters. However, during the initial design phase, or later revamps or makeovers, small changes can make […]
Read MoreCase Study – Watters
Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around the world. Selling primarily at trunk shows and in third-party […]
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