Campaign transparency can often be one of the most important factors when considering a third-party partner. Knowing where your impressions were served, who saw them, and which ad creatives perform the best are actionable data points you can leverage to …Read More
View-ability is an increasingly important topic for all stakeholders in the display advertising ecosystem. It makes complete sense that marketers buying impressions would want their impressions to be viewed. The Interactive Advertising Bureau (IAB) defines view-ability as this; a display …Read More
Its easy to criticize Upworthy and Buzzfeed for their over-the-top headlines. But you wont believe what happens when you put those headlines on top of stories!
The stats don’t lie — people click on them. For years, weve heard the …Read More
As a growing brand or marketer, youve probably seen growth hacking in action, whether youve heard the term specifically or not. In fact, its quickly becoming one of the fastest ways to turn a startup into an established, successful business. …Read More
The numbers prove the point — retargeting works:An average display ad campaign will typically come in at a .05%-0.1% CTR Retargeting, on the other hand, averages at about .2% (at least double) CTR Looking at conversion rates, some companies’… Read More
Designing a company website is important. As the front line to the public and the first impression many potential customers will have to your brand, a website is a representation of your brands voice and personality; put simply, it matters.…Read More