Retargeter

The Importance of Campaign Transparency

Campaign transparency can often be one of the most important factors when considering a third-party partner. Knowing where your impressions were served, who saw them, and which ad creatives perform the best are actionable data points you can leverage to …

HOW DO YOU MEASURE VIEW-ABILITY?

View-ability is an increasingly important topic for all stakeholders in the display advertising ecosystem. It makes complete sense that marketers buying impressions would want their impressions to be viewed.  The Interactive Advertising Bureau (IAB) defines view-ability as this;  a display …

Move Over Content; the New King is the Headline

It’s easy to criticize Upworthy and Buzzfeed for their over-the-top headlines. But you won’t believe what happens when you put those headlines on top of stories!

The stats don’t lie — people click on them. For years, we’ve heard the …

5 Ways to Apply Growth Hacking to Your Content Marketing

As a growing brand or marketer, you’ve probably seen growth hacking in action, whether you’ve heard the term specifically or not. In fact, it’s quickly becoming one of the fastest ways to turn a startup into an established, successful business. …

Top 3 Retargeting Frustrations and How to Fix Them

The numbers prove the point — retargeting works:

How to Develop a Testing Strategy That Works for Your Business

Designing a company website is important. As the front line to the public and the first impression many potential customers will have to your brand, a website is a representation of your brand’s voice and personality; put simply, it matters.…