New Years Resolutions for Online Advertisers
The New Year has arrived and with it the onset of resolutions and commitments to make 2014 better than 2013. This is just as true in business as outside of it. A turn of the calendar is an excellent reason …
Read MoreTop 5 Articles this WeekDecember 2, 2013
The top 5 articles this week really boil down to one thing — the thing that every marketer is held accountable for and that can be as elusive and fickle as the audiences they target — and that one thing …
Read MoreIs the World of Advertising Moving Away from Cookies?
Cookies are the central force behind many online marketing tactics and a sensitive subject for Internet users. Is the world of advertising moving away from cookies? Well, the answer is yes and no. As some organizations move away from them, …
Read MoreWhy You Should Be Facebook Retargeting This Holiday Season
From the Christmas decorations making their appearance while jack-o-lanterns were still on the shelves to the onslaught of holiday music that began around the same time, it seems like this year is no different from its predecessors; the holiday season …
Read MoreB2B Retargeting and the Path to Online Purchase
A recent Google study found that 48 percent of tech business-to-business customers happen upon brands they were previously unfamiliar through search engines. In fact, referrals to tech-focused business-to-business sites from non-branded searches make up nearly 80 percent of all search …
Read More7 Steps to Build a Better Business Blog
Blogs are everywhere. There are over 60 million blogs just on WordPress, so how can your business blog possibly stand out amongst the crowd? More importantly, how do you do it in such a way that it’s not a waste …
Read MoreCase Study – Watters
Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower …
Read more