Retargeter

Moving Beyond Paid Search

“All this worldly wisdom was once the unamiable heresy of some wise man.” Henry David Thoreau

So you’ve mastered paid search. No one else quite dominates keywords quite like you can. Your business is doing well – heck, probably even …

Social Media Done Right: Be Yourself, but Don’t Forget About the Data

For brands attempting to cultivate a believable, relatable online presence, social media marketing is no longer optional.  If you aren’?t present on the platforms your audience uses, you run the risk of losing their attention (if you can get it …

Bring Your Database Online: CRM Retargeting for Direct Mail Marketers

Some of the major challenges faced by direct mail marketers include consumers’ lower tolerance for marketing messages in the mail, consumers who are increasingly plugged in, heightened demand for accountability due to the rise of online marketing, and how to …

How to Market Your Travel Blog

If you’re anything like most bloggers, chances are you’ve created some great content but are having trouble generating the readership it deserves.  Learning to market your blog will help you to improve traffic, engagement and help you monetize your blog …

Where Search Meets Display: Search Retargeting the Top of the Funnel

Search engine marketing is often touted for its superiority to traditional run-of-network (RON) display advertising.  And for good reason?, marketers can expect to see significantly higher click-through rates with paid search placements than with RON display ads.  It certainly makes …

How to Research and Launch a Retargeting Campaign

Retargeting is an online advertising practice that serves your ads to users after they leave your website. Your ads appear all over the web, allowing you to stay in front of your audience even when they’re browsing other sites. The …