Retargeter

Top 3 Mistakes Made by Online Advertisers

With the abundance of self-serve online marketing solutions, it?s extraordinarily easy for digital novices to get a new campaign up and running in as little as an afternoon. The rapidity with which online advertisers can launch and later modify a …

You Can’t Control the Conversation on Social Media (and That’’s Okay)

Beyond all of the Likes, retweets and +1s, social media’’s greatest gift to marketers is that it helps give brands a human face. Before the social media revolution, virtually all brand communications were one-way—the brands talk and the consumers listen, …

Search Retargeting: Branding for the Modern Marketer

In the word of online advertising, clicks and conversions drive decision-making. Many a seasoned digital marketer scoffs at branding plays as relics of the Mad Man era. Why would performance-driven online marketers launch something so nebulous, so immeasurable, so unscientific …

3 Marketing Strategies that Worked at SXSW

If marketers were gladiators, then South by Southwest would be the Coliseum. Instead of Roman plebs, the audience consists of the crème-de-la-crème of tech journalists and bloggers, each of them waiting breathlessly to discover the Next Big Thing. In place …

Higher Education Search Marketing

The Importance of Rotating Creatives

One of the key best practices for retargeting is rotating the ads you show your retargeted users.  The greatest strength of retargeting is its ability to keep your brand top of mind as your users browse the web.  However, retargeted …