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How to Research and Launch a Retargeting Campaign


Retargeting is an online advertising practice that serves your ads to users after they leave your website. Your ads appear all over the web, allowing you to stay in front of your audience even when they’re browsing other sites. The average American is exposed to over 3,000 advertising messages daily, but most can only specifically recall 2 ads that they’ve ever seen. Retargeting is a great way to combat so-called “banner blindness,” people’s tendency not to recall online ads, and help you launch a successful branding campaign and remind users of your products and services even if they aren’t on your site.

Read the rest over at PayPerClickSearchMarketing.com.

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Case Study: Total Wine & More

Total Wine Logo | ReTargeter

Total Wine Partners With Retargeter to Drive Ecommerce Success Total Wine is America’s largest independent retailer of fine wine, with over 130 superstores across the country. In addition to their brick and mortar locations, Total Wine runs a fast-growing eCommerce storefront. Their digital marketing team enlisted the help of ReTargeter in the spring of 2014 […]

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